The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
ACE Rental Car Insurance Hidden Charges
In June 2016, a class-action lawsuit was filed against ACE American Insurance Company (a company that sells optional insurance coverage with car rentals at airports) for, among other things, allegedly deceptively advertising the cost of the insurance coverage by not disclosing certain additional fees, such as the Concession Recovery Fee. (Morgan et al v. ACE American Insurance Company, Case No. 16-cv-705, M. D. FL.)
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TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
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