A Brand Story
Be wary of questionable and deceptive claims in origin stories.
9Lives, Kibbles ‘n Bits, and Meow Mix
Case Name (Date)
Humphrey et al. v. The J.M. Smucker Co.
22-cv-6913, N.D. Cal.
(Nov. 2022)
Product/Service
9Lives, Kibbles ‘n Bits, and Meow Mix
Allegations
Misleadingly marketing cat foods as healthful when they contain harmful ingredients, including titanium dioxide (TiO2) and per- and polyfluoroalkyl substances (PFAS)
Status
Pending
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