
365 Whole Foods Market Organic Mini Sandwich Cheese Crackers
Allegations: Misleadingly marketing that products contain “Real Organic Cheddar Cheese”
Shah et al. v. Whole Foods Market Inc.
25-cv-85, C.D. Cal.
(Jan. 2025)
365 Whole Foods Market Plant-Based Flushable Wipes
Falsely marketing products as plant-based when they contain synthetic ingredients
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Allegations: Misleadingly marketing that products contain “Real Organic Cheddar Cheese”
Allegations: Falsely marketing that Amazon Prime members receive free 2-hour delivery of groceries when Amazon charges consumers a $9.95 service fee for grocery deliveries from Whole Foods Market
Allegations: Failing to adequately disclose a $2 deposit fee in advertised retail prices
Allegations: Failing to disclose that products contain a bacterium that could lead to serious adverse health consequences
Allegations: Falsely marketing supplements as glucosamine sulfate when they don’t contain any glucosamine sulfate
Allegations: Misleadingly marketing products as “whole grain”
Allegations: Misleadingly marketing the weight of fish in products as higher than it actually is
Allegations: Falsely marketing pizzas as being 18 inches when they are actually 16 inches
Allegations: Falsely marketing the amount of Omega-3 fatty acids in each serving
Allegations: Deceptively using slack-filled packaging and misleadingly marketing its commitment to environmental stewardship
Allegations: Misleadingly marketing ice cream bars as dipped in chocolate when the coating actually contains more vegetable oil than cacao ingredients
Allegations: Misleadingly marketing that the main flavoring ingredient is vanilla when the Ingredients list does not contain a vanilla ingredient
Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals
Allegations: False “Animal Welfare Certified” and “No Antibiotics, Ever” claims
Allegations: Misleadingly marketing the ingredients in Organic 365 Honey Graham Crackers
Allegations: Misleadingly listing “organic dehydrated cane juice solids” as an ingredient when it’s actually sugar
Allegations: Falsely marketing lemons and raspberries as the main flavoring ingredients
Allegations: Failing to disclose that foods contain allergens
Allegations: Failing to disclose that vanilla flavor comes from artificial flavors
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
Consumers also have a beef with claim that meat is “animal welfare certified.”
These marketing claims are feeling the heat.
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.