
365 Whole Foods Market Plant-Based Flushable Wipes
Allegations: Falsely marketing products as plant-based
Jacobs et al. v. Whole Foods Market Group, Inc.
22-cv-2, N.D. Ill.
(Jan. 2022)
365 Whole Foods Market Long Grain & Wild Rice – Rice Pilaf
Deceptively using You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed packaging
Misleadingly touting its commitment to sustainability and environmental stewardship when its slack-filled packages use more raw materials than would have otherwise been used and create more waste when packaging is discarded
Allegations: Falsely marketing products as plant-based
Allegations: Misleadingly marketing that products contain “Real Organic Cheddar Cheese”
Allegations: Falsely marketing that Amazon Prime members receive free 2-hour delivery of groceries when Amazon charges consumers a $9.95 service fee for grocery deliveries from Whole Foods Market
Allegations: Failing to adequately disclose a $2 deposit fee in advertised retail prices
Allegations: Failing to disclose that products contain a bacterium that could lead to serious adverse health consequences
Allegations: Falsely marketing supplements as glucosamine sulfate when they don’t contain any glucosamine sulfate
Allegations: Misleadingly marketing products as “whole grain”
Allegations: Misleadingly marketing the weight of fish in products as higher than it actually is
Allegations: Falsely marketing pizzas as being 18 inches when they are actually 16 inches
Allegations: Falsely marketing the amount of Omega-3 fatty acids in each serving
Allegations: Misleadingly marketing ice cream bars as dipped in chocolate when the coating actually contains more vegetable oil than cacao ingredients
Allegations: Misleadingly marketing that the main flavoring ingredient is vanilla when the Ingredients list does not contain a vanilla ingredient
Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals
Allegations: False “Animal Welfare Certified” and “No Antibiotics, Ever” claims
Allegations: Misleadingly marketing the ingredients in Organic 365 Honey Graham Crackers
Allegations: Misleadingly listing “organic dehydrated cane juice solids” as an ingredient when it’s actually sugar
Allegations: Falsely marketing lemons and raspberries as the main flavoring ingredients
Allegations: Failing to disclose that foods contain allergens
Allegations: Failing to disclose that vanilla flavor comes from artificial flavors
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
Consumers also have a beef with claim that meat is “animal welfare certified.”
These marketing claims are feeling the heat.
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.