TINA.org investigated WillaGirl, Inc. and found that it was using a number of deceptive marketing tactics to promote its line of skincare products to young girls, including advertising products as all natural, safe for sensitive skin, and made in the USA when the products contained artificial, petroleum-derived, and synthetic ingredients, allergens and irritants, and extracts from plants that do not grow in North America.


  • Notified company of findings
  • Company made changes to marketing and later dissolved


December 8

TINA.org sends a warning letter to Christy Prunier, founder and CEO of WillaGirl, Inc., alerting her to the issues uncovered by TINA.org’s investigation and requesting that the company remove the deceptive claims from its marketing materials.


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