CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Tide
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CATrends: Advertised Number of Loads on Liquid Laundry Detergents
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Companies Accused of Greenwashing
When companies green it, they better mean it.
Tide Purclean
Laundry detergent’s “plant-based” claims come under scrutiny.
Class-Action Tracker
Tide purclean Laundry Detergent
Allegations: Falsely marketing products as plant based
Tide purclean Detergent
Allegations: Falsely marketing the detergent as “plant based” when it contains ingredients that come from petroleum
Tide free & gentle Laundry Detergent
Allegations: Misleadingly marketing that the product contains enough detergent for 64 loads of laundry
Tide® Liquid Detergent
