Step2
TINA.org investigated children’s toy company Step2 and determined that it was deceptively marketing its product line using the unqualified “Made in the USA” claim despite the fact that 90% of Step2 products were wholly or partially made outside the U.S., with 5% made entirely in China, according to the Step2 website.
Highlights
- Notified company of findings
- Company suspended all marketing related to its Made in USA campaign
Timeline
2023
January 25
TINA.org reaches out to Step2 regarding deceptive U.S.-origin marketing for one of its kitchen playsets, prompting the company to make changes to the product listing.
2017
July 17
Step2 responds saying, among other things, that, as a result of receiving TINA.org’s letter, the company had suspended all marketing and social media related to its Made in USA campaign while it develops a new approach that eliminates “the confusion” created by Step2’s previous Made in USA marketing.
July 11
TINA.org sends a warning letter to Step2 notifying it of TINA.org’s findings and requesting that it remedy the deceptive marketing immediately.
Evidence
Featured
Step2 Halts Made in the USA Marketing Following TINA.org Probe
TINA.org probe finds that 90 percent of the company’s products are wholly or partially made outside the U.S.
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