Stellantis

TINA.org investigated the marketing for three Stellantis automotive brands — Dodge, Ram and Jeep — and found that each deceptively advertised vehicles as “built” and/or “made” in the U.S. when they are actually assembled in the U.S. using a significant amount of imported parts.

Highlights

TINA.org sent letter to company notifying it of investigation findings
Jeep, Dodge and Ram ads at issue removed from publication

Brands

Dodge

Jeep

Ram

Timeline

2025

April 8

TINA.org sends a letter to Stellantis regarding new commercials recently released for Dodge, Ram and Jeep deceptively claiming their vehicles are “built” and/or “made” in the United States.

Within hours, the commercials are removed from YouTube.

Letter to Stellantis

Evidence

2025 Stellantis Made in USA Database

Featured

Jeep, Dodge and Ram Pump the Brakes on Built in USA Claims Following TINA.org Inquiry

Consumer News

Jeep, Dodge and Ram Pump the Brakes on Built in USA Claims Following TINA.org Inquiry

New ads came and went amid increased attention on U.S. auto manufacturing industry.

The Latest

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Media Coverage

Ford, Stellantis run ad campaigns touting their American heritage to influence Trump

Jamie L. LaReau, Detroit Free Press

Stellantis pulls Jeep, Ram and Dodge tariff-response ads after built-in-USA scrutiny

Media Coverage

Stellantis pulls Jeep, Ram and Dodge tariff-response ads after built-in-USA scrutiny

E.J. Schultz, Ad Age

Stellantis Steers Away from Deceptive Made in USA Claims

Press Release

Stellantis Steers Away from Deceptive Made in USA Claims

MADISON, CONN. April 9, 2025 — Dutch automaker Stellantis has paused its new “American Born” campaign after getting called out by consumer advocacy organization truthinadvertising.org (TINA.org). Released in the wake…

Stellantis to Revise Ads Saying Its Cars Are Built in America