Primerica investigated Primerica, Inc., a Georgia-based multilevel marketing company that sells term life insurance and various other financial service products, and found that the company used unsubstantiated and exaggerated income claims to market its business opportunity.


  • Notified company of findings
  • Filed complaint with the DSSRC
  • DSSRC issued report finding that Primerica was engaged in deceptive marketing


January 20

The DSSRC issues a decision finding that Primerica and its distributors were making inappropriate income claims to promote the company’s business opportunity. The DSSRC determines that the company has removed from publication many of the claims identified by and that it should include a disclosure of the income that can be generally expected by the typical distributor if the depicted distributor references financial success that is attributable to the company’s business opportunity. The DSSRC does not address the inadequacy of Primerica’s current income disclosure.

June 5

After finding an additional 140 examples of unsubstantiated income claims marketing the Primerica business opportunity, files a complaint with the DSSRC urging it to investigate Primerica’s deceptive income claims and take action.

December 18 sends a letter to Primerica (as part of’s 2017 investigation into all DSA-member companies) informing it of’s findings that the company is making false and unsubstantiated income claims to promote its business opportunity.


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