Primerica

TINA.org investigated Primerica, Inc., a Georgia-based multilevel marketing company that sells term life insurance and various other financial service products, and found that the company has used atypical income claims to market its business opportunity.

Highlights

Notified company of findings
Filed complaint with the DSSRC
DSSRC issued report finding that Primerica was engaged in deceptive marketing

Timeline

2024

February 14

As part of its 2023 investigation into 100 MLM companies, TINA.org notifies Primerica of its findings that the company has used atypical income claims to market its business opportunity.

2021

January 20

The DSSRC issues a decision finding that Primerica and its distributors were making inappropriate income claims to promote the company’s business opportunity. The DSSRC determines that the company has removed from publication many of the claims identified by TINA.org and that it should include a disclosure of the income that can be generally expected by the typical distributor if the depicted distributor references financial success that is attributable to the company’s business opportunity. The DSSRC does not address the inadequacy of Primerica’s current income disclosure.

2020

June 5

After finding an additional 140 examples of unsubstantiated income claims marketing the Primerica business opportunity, TINA.org files a complaint with the DSSRC urging it to investigate Primerica’s deceptive income claims and take action.

2017

December 18

TINA.org sends a letter to Primerica (as part of TINA.org’s 2017 investigation into all DSA-member companies) informing it of TINA.org’s findings that the company is making false and unsubstantiated income claims to promote its business opportunity.