2025 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
Oral-B
The Latest
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Class-Action Tracker
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Oral-B Glide Dental Floss
Allegations: Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals that are harmful to humans and the environment
Oral-B Charcoal-Infused Toothbrushes
Allegations: Falsely marketing that toothbrushes whiten teeth when they don’t
Warranties on Gillette, Venus, Braun, and Oral-B Products
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts