Sovereign Brands

Belaire investigated the social media accounts of record producer DJ Khaled and found that he was deceptively marketing various alcohol brands — including Sovereign Brands’ Belaire sparkling wines — to his more than 23 million social media followers, many of whom were under the age of 21, without disclosing his material connection to the alcohol companies. To read more about that investigation, click here.

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DJ Khaled’s Snapchat Sobers Up

Press Release

DJ Khaled’s Snapchat Sobers Up

Groups Challenge Deceptive Influencer Marketing of Alcohol MADISON, CONN. April 9, 2018 – Hip-hop producer and “King of Snapchat” DJ Khaled has scaled back his rampant promotion of alcohol on…