ACT Dry Mouth Mouthwash, Lozenges
NAD tells marketer to watch its mouth when it comes to making certain dry mouth product claims.
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ACT Mouthwash
A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…
Class-Action Tracker
ACT Total Care Anticavity Fluoride Mouthwash
In July 2013, a federal judge granted final approval of a settlement agreement reached in a false advertising class-action lawsuit against Chattem, Inc. The complaint, which was originally filed in…
ACT Restoring Mouthwash
May 2015: A federal judge granted Chattem Inc.’s motion to dismiss finding that the claim was preempted by federal law. February 2015: A false advertising class-action lawsuit was filed against…
ACT® Restoring™ Anticavity Fluoride Mouthwash
February 2015: This action was dismissed for lack of subject matter jurisdiction. The dismissal was When a complaint is dismissed without prejudice, an amended version of the complaint can be…