The FTC is not anti-direct selling. It’s pro-truth in advertising.
The DSA misses the mark.
Blog
Opinions on a variety of deceptive marketing topics.
Most Recent Posts
MyPillow Sleep Study is a Snoozer
Counting up issues with study sure to be a sleep aid.
Prevagen Is Going to the Dogs
Second Circuit rules FTC/NY case against Prevagen can proceed.
Revisiting Shinola’s Made in USA Claims Three Years after FTC Inquiry
In focusing on express claims, did the FTC overlook implied claims that convey the same message?
Will the Fyre Starters Finally Get Burned?
Bankruptcy case targets payments made to Fyre Festival influencers.
TINA.org’s Year in Review 2018
It was another successful year outing deceptive marketing on multiple fronts.
When Truthful Testimonials Are Deceptive
When it comes to testimonials, the truth will not always set marketers free.
Editorial and Sponsored Content: Whose Line Is It Anyway?
NAD decision regarding affiliate links sets a dangerous precedent for advertisers to manipulate editorial content.
Health Clinic’s Baseball Ad Strikes Out with Mouse Print Disclaimer
Though it makes for a fun guessing game.
Brain Training: Buyer Beware
Neuroscientist questions the science behind brain training.
Content Confusion in an Era of Fake News
Study demonstrates that effectively designed native advertising disclosures can decrease consumer deception.