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Opinions on a variety of deceptive marketing topics.


The polygraph

Posts from our Executive Director Bonnie Patten

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See More Posts from Bonnie Patten


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Seven Lies You’re Likely To Hear Today

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Seven Lies You’re Likely To Hear Today

1. You can lose weight without diet or exercise. 2. You can make easy, honest money with no risk. 3. You can get a free iPad. 4. This product has…

Who’s Sponsoring Whom?

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Who’s Sponsoring Whom?

 Dear P&G: I recently read that your global “Thank You Mom” advertising campaign, which has been prominently featured during the Olympics, is expected to generate $500 million in additional…

Venetian Blind?

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Venetian Blind?

If time could be turned back I am sure a Venetian Doge, upon seeing this ad, would hunt down and behead the person from Longines who did this.

Popeye Says Eat Your Spinach

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Popeye Says Eat Your Spinach

Something amazing happened at our dinner table.  My daughter got into a fight with her brother (that’s not the amazing part) about who could eat the last of the –…

Are All Alcohol Ads Misleading?

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Are All Alcohol Ads Misleading?

I was surprised when I learned that there are no specific rules or regulations governing alcohol advertising on television.  While tobacco products are prohibited from advertising on TV altogether, it’s…


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