DSSRC’s Arbonne Decision Gets It Wrong
Council blesses MLM’s use of unsubstantiated earnings claims.
Blog
Opinions on a variety of deceptive marketing topics.
Most Recent Posts
Lanham Act Gets A Makeover
It took more than 12 years of litigation between Lexmark International and Static Control Components over toner and toner cartridges for the U.S. Supreme Court to quote these profound words…
The Argument for TINA.org
Advertising spending totals about $150 billion annually in the United States and $500 billion globally. Many of the dollars spent today on advertising are no longer used for traditional print…
Seven Lies You’re Likely To Hear Today
1. You can lose weight without diet or exercise. 2. You can make easy, honest money with no risk. 3. You can get a free iPad. 4. This product has…
Who’s Sponsoring Whom?
Dear P&G: I recently read that your global “Thank You Mom” advertising campaign, which has been prominently featured during the Olympics, is expected to generate $500 million in additional…
What’s Trending in Misleading Ads in 2014?
We’re on it!
TINA.org’s Year In Review 2013
What we did this year on TINA.org.
Native Advertising – Just Another Term for Deception
A jury of your peers and a jury of consumers deserve the truth.
Fight to the Death
Why the FTC has not pursued Herbalife.
Venetian Blind?
If time could be turned back I am sure a Venetian Doge, upon seeing this ad, would hunt down and behead the person from Longines who did this.
Puffery – A Marketer’s Right To Lie
Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.