What Does Hotels.com Mean When It Says Listings Are ‘Near the Beach’?
Hotel listings as far as 10 miles away from the ocean are advertised as “near the beach” on booking site.
Cab companies sue Uber over claims that the ride-sharing service is "the safest ride on the road."
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Is hitching a ride with Uber safer than getting across town in a traditional taxi?
On its website, Uber suggests that its ride-sharing service — which utilizes a smartphone app to connect riders with drivers — provides “the safest ride on the road.” It further posits that its drivers are screened via a background checking process “often more rigorous than what is required to become a taxi driver.”
But not everyone’s hailing Uber just yet; especially not the companies representing those old-school taxi drivers. A recent lawsuit filed by 19 California cab companies alleges that Uber misleads consumers into thinking that its service is safer than that of a common cabbie.
The cab companies claim that their drivers are subject to far more scrutiny than so-called UberX drivers, who, unlike their traditional taxi counterparts, are not required to submit fingerprints for criminal background checks, take a driver safety training course, or pass a written exam.
To highlight the apparent ease with which an applicant becomes an Uber driver, the suit points to Jimmy Kimmel, who became one for a bit on his late-night talk show last fall. On a more serious note, the suit alleges that Uber charges a $1 “Safe Rides Fee” for each fare but fails to invest the entirety of that money into safety measures.
Uber’s background checks go back seven years and check for DUIs, fatal accidents, reckless driving arrests, violent crimes and gun-related offenses, among other things that would fail a prospective driver.
An Uber spokesperson called the cab companies’ suit “frivolous ” and said it was filed “by an industry that for decades has ignored the safety of riders and drivers,” according to the Los Angeles Times.
While the cab companies’ suit remains pending, Uber agreed to pay as much as $25 million to settle similar safety-related allegations brought by district attorneys in Los Angeles and San Francisco and $28.5 million to settle charges set forth in several class-action lawsuits. The company also agreed to stop representing its service as “the safest ride on the road” as part of the consolidated class-action settlement.
For more of our coverage on Uber, click here.
This article was updated 4/8/16.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
Hotel listings as far as 10 miles away from the ocean are advertised as “near the beach” on booking site.
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If you see one of these red flags, pull a U-turn.