Ad Alert

Reverse Hair Loss Program

Before-and-after photos can send a powerful message. But sometimes that message is deceptive if not flat-out fraudulent.


Ad Alert

Reverse Hair Loss Program

The Reverse Hair Loss Program is advertised as an alternative to hair transplantation surgery. But at least three of the before-and-after photos on a website selling the so-called “study course” appear to have been lifted from surgeons whose patients elected to have surgery. That is to say, the people pictured as success stories did not actually use the Reverse Hair Loss Program but chose to go in another direction entirely.

Notice the watermark on the following before-and-after photo that depicts the work of hair transplant surgeon Dr. Robert M. Bernstein:

Screen Shot 2015-07-08 at 2.43.14 PM

Now watch that watermark disappear on the website selling the Reverse Hair Loss Program:

Screen Shot 2015-07-08 at 3.02.01 PM

A simple crop, a little color and a white dividing line and it’s a new person. Only it’s not. It’s the same guy who probably isn’t the 72-year-old Army veteran that the Reverse Hair Loss Program website claims he is. But that’s not the only red flag with this product, to which was first alerted through a spam email. Among the others:

  • O Science, Where Art Thou?: The Reverse Hair Loss Program, which costs $39, supposedly includes a recipe for a “super cocktail” that is said to start regrowing hair “faster than you can count it.” What’s in this drink? All we’re told on the website is that it includes an organic compound that raises the levels of an ill-defined “Hormone X,” which, when present in the right proportions, “makes balding impossible.”
  • Jerry Williams: The author of the website and creator of the Reverse Hair Loss Program does not disclose his real identity and instead opts for the pen name Jerry Williams. Jerry writes that his hair regrowth secret has ruffled feathers in the hair care industry, which may explain the alias. He brags that his product has been “blacklisted by every major medical journal.” Is that a good thing?
  • Good Advice: But perhaps the most telling warning comes from the website’s own disclaimer. It states in part, “Use common sense and judgment.”

Find more of our coverage on hair loss here.

Update 10/16/15: The website that sold the Reverse Hair Loss Program and that was the focus of this ad alert posted in July 2015 is no longer active.

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