Ad Alert

The InfraMat Pro

Marketer of heating pad has the stones to make some pretty hot health claims.

With its magic rocks and far infrared radiation technology, the InfraMat Pro may sound more like something cribbed from the script of a sci-fi movie than an actual product. But the product, a gemstone-lined heating pad that sells for between $99 and $2,499, is as real as the medical conditions that it claims to “help” consumers with. These include, among others, fibromyalgia, depression, anxiety, insomnia and COPD.

The thing is, and this is where we once again veer into the science-fiction genre, the product’s marketer, Healthy Line, does not possess the required scientific evidence to make such disease-treatment claims. While there’s the implication on the marketer’s website that the InfraMat Pro is “FDA registered,” (see below) it is the company, not the product, that has registered with the FDA. Moreover, to be “FDA registered” is not some prestigious thing; it is a requirement of all companies that market medical devices. To put it another way, it’d only be news if the company wasn’t registered.

In truth, Healthy Line did not have to demonstrate to the FDA that the InfraMat Pro is at all safe or effective before selling it to the public because the powered heating pad falls under a category of medical devices that are exempt from premarket notification procedures. Other similar products that fall under this category include infrared lamps and heat packs.

RELATED: FDA Registered, Cleared, Approved: What’s the Difference?

There is, however, one interesting tidbit of information on Healthy Line’s registration listing — which tracked down after a Healthy Line customer service representative provided the company’s registration number in an online chat — that is worth mentioning: Despite claiming on individual product pages that it is a “USA company,” the listing identifies a Chinese company as the sole “owner/operator.”

Healthy Line is not the first to pitch salvation from ailments via magic stones but hey, at least with the InfraMat Pro you don’t have to stick it in your nether regions like Goop’s famous/infamous yoni eggs.

To learn more about’s coverage of medical devices, click here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

You Might Be Interested In

UNBS CBD Gummies

Ad Alert

UNBS CBD Gummies

Spam email leads to a fake endorsement from Dr. Oz, among other celebrities.