Colonial Penn’s ‘Whole Life Insurance’
Life insurance company’s TV ad doesn’t tell the whole story.
In big, bold letters, the postcard, which a TINA.org reader sent us, says, “We think you’re going to like it here,” but we wouldn’t bank on it. Never has so much been said with one small “*” as TD Bank does a little further down on the card: “Earn up to $300* with a new TD Checking account and qualifying activities.” Three hundred dollars just for opening up a new account – smiley face – that is, until you flip the marketing postcard over and read the fine print, which quickly wipes the smile right off your face.
Here’s what it takes to get that $300:
If you have the good fortune to be able to meet all of this criteria, TD Bank then has the luxury of waiting up to 140 days from the date you opened the account to give you the $300. BUT … if you close the account within six months of the date you opened it, TD Bank can take back the $300 it “gave” you.
In the end, it’s up to you to decide if this sounds like a good deal or not. But you definitely can’t make that decision without first reading the fine print.
For more on TINA.org’s coverage of fine print, click here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
Life insurance company’s TV ad doesn’t tell the whole story.
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Even without an account, lender may share users’ personal information with third parties.