Ad Alert

Superior Kia

A reader submitted a tip concerning a local radio ad for Superior Kia in Cincinnati, Ohio. According to the reader, the radio ad promoted a 36-month, no money down, lease on a 2013 Kia Optima for $129 per month. That price is also advertised in a recent print ad. But when he contacted Superior Kia, it said the lowest price it had on the Optima was $159 a month. On the current Superior Kia website, the 2013 Optima is advertised for $179 a month, even higher.


It’s possible that the advertisement was for a limited time offer or that there is some room for negotiation on price that is not made apparent on the site, but if a dealership advertises one price to get customers in the door but then surprises them with a higher price once they’re there, that’s a bait and switch. If the 2013 Optima costs $179 a month now, Superior Kia should discontinue ads with the lower price. Superior Kia did not respond to requests for comment.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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