Ad Alert

Superior Kia

A reader submitted a tip concerning a local radio ad for Superior Kia in Cincinnati, Ohio. According to the reader, the radio ad promoted a 36-month, no money down, lease on a 2013 Kia Optima for $129 per month. That price is also advertised in a recent print ad. But when he contacted Superior Kia, it said the lowest price it had on the Optima was $159 a month. On the current Superior Kia website, the 2013 Optima is advertised for $179 a month, even higher.


It’s possible that the advertisement was for a limited time offer or that there is some room for negotiation on price that is not made apparent on the site, but if a dealership advertises one price to get customers in the door but then surprises them with a higher price once they’re there, that’s a bait and switch. If the 2013 Optima costs $179 a month now, Superior Kia should discontinue ads with the lower price. Superior Kia did not respond to requests for comment.


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