Ad Alert

Stacey Boehman’s Life Coaching Programs

Is this life coach writing checks she can’t cash?

Ad Alert

Stacey Boehman’s Life Coaching Programs

Whether you want to make $2,000, $200,000 or millions as a life coach, Stacey Boehman has the program for you.

Boehman claims on her website that she has sold $30 million dollars of coaching, helping thousands find and sign clients and, most importantly, make a boatload of money as a life coach. The names of two of the programs say it all: 200k Mastermind and 2 Million Dollar Group. The third, 2k for 2k, might have a more conservative title but Boehman still claims the selling and marketing skills program participants learn will take them to “6-figures and beyond.”

The results Boehman promises are hard to ignore – but they’re perhaps even harder to believe.

That’s because, despite Boehman’s claim that “the coaching and online education industry is one of the most lucrative industries in the world right now,” the reality is the average life coach makes less than $45,000 a year, according to job search sites Indeed and ZipRecruiter. Boehman initially charges more than half of that ($25,000) for her 200k Mastermind and 2 Million Dollar Group programs.

In October 2021, the FTC warned companies that pitch money-making opportunities that:

Claims of “potential” earnings imply that such earnings are representative of what the typical participant achieves. Before making such a claim regarding potential earnings (e.g., via a testimonial of a well-paid member), the advertiser must possess adequate substantiation that the experience described is representative of what participants will generally achieve. If the claim is not representative, the advertisement must avoid giving that impression.

Go deeper

Boehman claims to have “helped over 100 coaches make $200k” through the 200k Mastermind program. But some of the participants in the program were already outliers in the industry, earning a salary well above the average life coach, before they joined 200k Mastermind, according to customer testimonials.

  • “I came into the 200K Mastermind having already made $170k in my business between April 2020 and August 2021.”
  • “When I joined 200K I was pretty happy with my income – I was already making 200K!”

So how much “help” did Boehman and her 200k Mastermind program actually provide? (Of note, while there appears to be no such requirement for 200k Mastermind, the 2 Million Dollar Group program requires that applicants have $300,000 in 12-month revenue.)

But there are also testimonials from participants who say they were making less than $50,000 as a life coach before enrolling in 200k Mastermind.

  • “I hadn’t yet made 25K as a coach. I came in as an underdog – meaning I was spending everything I had made and then some on joining.”
  • “When I started working with Stacey in December of 2018 I had made 47 thousand dollars that year.”

For these participants, there was a lot more to lose. While 200k Mastermind is touted as “the safest investment you can make,” with “absolutely no risk,” the initial $25,000 payment that is due upon acceptance into the program is nonrefundable, according to the terms and conditions linked at the very bottom of the website.

In fact, according to the terms, there are no refunds for any of the three programs, even as 2k for 2k is marketed with a “100% Money-Back Guarantee.”

The bottom line

Consumers need to do their research before getting involved in any purported money-making opportunity. Ask questions like, “How much does a typical consumer earn with this program?” If the answer isn’t clear, proceed with caution. reached out to Boehman for comment. Check back for updates.

Find more of our coverage on life coaching marketing pitches here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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