Roblox Consumer Complaints: By the Numbers (Infographic)

As part of an ongoing investigation into covert and deceptive marketing on Roblox, the online gaming and creation platform, TINA.org read through nearly 1,300 consumer complaints filed with the FTC. An analysis of the complaints against Roblox follows.

UPDATES

5/16/23: The Children’s Advertising Review Unit has determined that Roblox violated its Ad Guidelines by failing to adequately disclose to children when advertising is present within experiences and videos on Roblox; and by failing to ensure that social media influencers clearly and conspicuously disclose their material connections to Roblox in a manner that is understandable to children. CARU recommended that Roblox ensure that proper disclosures are implemented. Roblox disagreed with some of CARU’s findings and recommendations but stated it would comply with CARU’s recommendations as they pertain to influencers.

11/8/22: Roblox has quietly removed its ban on ads directed at kids under the age of 13. Our original article follows.