Companies Accused of Greenwashing
When companies green it, they better mean it.
With 23 gold medals in his trophy case, Olympic swimmer Michael Phelps is the undisputed king of the pool.
… but could he top the king of the ocean, the shark?
As part of its popular “Shark Week” programming, The Discovery Channel challenged Phelps to a race in “Phelps v. Shark: The Battle for Ocean Supremacy.” Naturally, people were hyped.
If you think I'm gong to spend my Sunday night watching Michael Phelps race a shark then you're right that's exactly what I'm doing.
— caroline in the city (@carrie_liz_26) July 23, 2017
https://twitter.com/gracewilliams08/status/889276118083174401
But when the time came for these two to face one another, many viewers were sorely disappointed.
Phelps would not be literally jumping in the ocean with a Great White.
Nor would a Great White be donning a swim cap and goggles in its lane in a pool.
Instead, Phelps faced a computer generated aquatic foe.
America's collective disappointment when we realized that #PhelpsVsShark is all just science and simulations: pic.twitter.com/bTww7dAWm3
— Lindsey R. Barr, PhD (@simply_lindsey) July 24, 2017
People who were expecting this:
this is what I pictured when michael phelps said he was racing a shark… #SharkWeek2017 pic.twitter.com/ZlFUL7sI4g
— Natali Trem (@tremnatali) July 24, 2017
Instead found this:
Turns out “Michael Phelps races a shark” was really just “Michael Phelps swims alone and then compares his time to a shark’s time.”
— Gary Parrish (@GaryParrishCBS) July 24, 2017
Still reeling from the collective sense of disappointment, viewers took another blow when Phelps, even aided by a wetsuit and a monofin, proved no match for the shark. In the simulated time trial Phelps came in second.
But there is still hope:
Rematch? Next time..warmer water. #SW30 @Discovery @SharkWeek
— Michael Phelps (@MichaelPhelps) July 24, 2017
And maybe said rematch could give viewers what they hoped for all along. A Phelps victory…
… and a side-by-side shot of the Olympian and the fearsome fish swimming together.
When companies green it, they better mean it.
Why Queen B may need to “Check on It” before endorsing brands on Insta.
“May the fourth” of distinguishing between organic content and paid advertising be with you.