Oracle made over-the-top claims in a series of ads comparing its line of computer products to IBM’s line. The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. recommended in 2012 that Oracle modify its advertisements after IBM challenged the ads and Oracle was unable to substantiate its claims to NAD.

But Oracle ran another series of ads this year making similar claims. NAD now says Oracle is not making a good-faith effort to comply with its recommendations and has referred the ads to the FTC — the self-regulatory equivalent of sending an advertiser to the principal’s office.

Consumers should check into an ad’s claims on their own, especially before buying an expensive server.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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