Colonial Penn’s ‘Whole Life Insurance’
Life insurance company’s TV ad doesn’t tell the whole story.
Innovative Wealth Builders promised to cut credit card interest rates and save consumers thousands in debt. But … bum bum bum … they weren’t telling the truth. The company was accused of “misrepresenting credit card interest rate reduction services, misrepresenting refund policies, and billing consumers without authorization.” And the FTC was not happy.
The FTC took the company to court, and Innovative Wealth Builders and its three operators, Carly Janene Pelland (also known as Carly Zurita), Sheryl Leigh Lopez, and Tamara Dawn Johnson, are now banned from selling The only shortcoming of living beyond one’s means. Ultimately, though, costs associated with debt repayment (fees, interest, etc.) diminish consumers’ ability to spend relief services and telemarketing anything. Perhaps stay away from anything pitched by this group.
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Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
Life insurance company’s TV ad doesn’t tell the whole story.
Bar chart in Amex mailing exaggerates annual rate of return for advertised savings account.
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