Fair Use Policy

This Site contains copyrighted and trademarked material, the use of which has not always been specifically authorized by the copyright or trademark owner.  We are a nonprofit organization making such material available in an effort to educate consumers and to advance the understanding of deceptive marketing and advertising tactics.  We are not affiliated with any of the companies we may refer to in any of our website content regarding advertising.  We do not endorse any of the products or services discussed or referred to on our Site.  We do not accept or post any advertisements from any company or person. (Note: any advertisements that may appear when clicking on a video link on our Site are not hosted or endorsed by; they are hosted by the source of the video).

We believe that our use of any such copyrighted and trademarked material constitutes a “fair use” as provided for in section 107 of the U.S. Copyright Law and section 1125 of the U.S. Trademark Act.

In accordance with section 107 of the U.S. Copyright Law (17 U.S.C. § 107) and section 1125 of the U.S. Trademark Act (15 U.S.C. § 1125), the material on this Site is distributed without profit to those who are interested in reading and receiving the included information for educational purposes.  The material, which is distributed for a non-commercial use, is part of’s news reporting, commenting, and educating functions.

Read the full text of 17 U.S.C. § 107.
Read the full text of 15 U.S.C. § 1125.

If you wish to use copyrighted or trademarked material from this Site for purposes of your own that go beyond “fair use,” you must first obtain permission from the appropriate copyright or trademark owner.  If you wish to use original content, please refer to our Terms of Use.

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