E-Cigarette Criteria

Health:
Healthier than tobacco (also safer)
Nicotine isn’t bad for you/is safe
It’s only water vapor
No toxins/carcinogens
No second-hand smoke
No negative side effects of e-cigarettes

Cheaper:
Cheaper than regular cigarettes
Cost Comparisons
Save money

Smoke Anywhere:
Smoke anywhere
Smoke virtually anywhere
Smoke almost anywhere
Smoke on a plane

Smoking Cessation:
Quit tobacco/cigarettes
Testimonials about quitting tobacco
Personal anecdotes about stopping smoking
Stating many people have stopped/lessened smoking

Kids Marketing:
Sold e-liquids in kid friendly flavors

(Note: These claims come in varied forms, such as in blogs, social media, testimonials, links to studies or media reports displayed on the sites.)