Consumer News

E-Cigarette Criteria

Healthier than tobacco (also safer)
Nicotine isn’t bad for you/is safe
It’s only water vapor
No toxins/carcinogens
No second-hand smoke
No negative side effects of e-cigarettes

Cheaper than regular cigarettes
Cost Comparisons
Save money

Smoke Anywhere:
Smoke anywhere
Smoke virtually anywhere
Smoke almost anywhere
Smoke on a plane

Smoking Cessation:
Quit tobacco/cigarettes
Testimonials about quitting tobacco
Personal anecdotes about stopping smoking
Stating many people have stopped/lessened smoking

Kids Marketing:
Sold e-liquids in kid friendly flavors

(Note: These claims come in varied forms, such as in blogs, social media, testimonials, links to studies or media reports displayed on the sites.)

You Might Be Interested In Reports Meal Kit Giant HelloFresh to FTC

Press Release Reports Meal Kit Giant HelloFresh to FTC

MADISON, CONN. June 22, 2022 While millions of Americans struggle with rising food prices and empty store shelves, meal kit retailer HelloFresh advertises “delicious meals delivered to your door,” enticing consumers…