Ad Alert

Dr. Dale’s Wellness Center

Is the cure to the coronavirus homeopathic? This homeopathic doctor would like to think so.

Ad Alert

Dr. Dale’s Wellness Center

UPDATE: On May 4, Dr. Theresa Dale received a warning letter from the FTC regarding unsubstantiated claims for coronavirus treatment or prevention. Among the examples the FTC cited was an Instagram post similar to the tweet TINA.org flagged last month that said consumers can “defeat coronavirus with homeopathy.” Our original ad alert follows.

Can the coronavirus be defeated with homeopathy? Is the cure to COVID-19 homeopathic?

With a pair of recent tweets, Dr. Theresa Dale of Dr. Dale’s Wellness Center is going against the general consensus of the medical community, which roundly rejects homeopathy as pseudoscience.

Then again, she is a homeopathic doctor with homeopathic remedies to sell and homeopathic appointments to book. But hers are the type of coronavirus claims that the FTC warns against. The FTC says:

If you see ads touting prevention, treatment or cure claims for the Coronavirus, ask yourself: If there’s been a medical breakthrough, would you be hearing about it for the first time through an ad or sale pitch?

Despite the scant evidence supporting homeopathy as an effective treatment for any health condition, homeopathic medicine is a multibillion-dollar business.

The FTC has taken steps to impart the scientific shortcomings of homeopathy to consumers. This includes in certain cases requiring marketers of homeopathic products to include a disclosure stating “[t]here is no scientific evidence that the product works,” or similar language, in their ads. Which is a pretty big admission that the product doesn’t work.

Remember this next time you see a homeopathic product that claims to prevent, treat or cure the coronavirus.

Find more of our coverage on coronavirus scams here.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


You Might Be Interested In

UNBS CBD Gummies

Ad Alert

UNBS CBD Gummies

Spam email leads to a fake endorsement from Dr. Oz, among other celebrities.