Ad Alert

CCW Safe

This service offers legal protection should you shoot someone, but they don't give all the details.

CCW Safe advertises its services with commercials and radio spots. We’re not fans of this particular ad above, in part because the ad’s scare-tactic pitch and generally disturbing tone make us uncomfortable.

We’re also not crazy about this ad because CCW Safe explains its services in a way that seems slightly misleading. What CCW Safe offers is subscription service that will pay your legal fees should you shoot someone in self-defense with your licensed and concealed weapon. CCW makes it clear this is not the same thing as insurance, and that you won’t have to pay deductibles with their service. But they don’t make clear why that might be a bad thing. The terms of service notes that “any money judgements rendered against a member is the responsibility of the member.” So if you shoot someone with your concealed weapon and lose the case, you’re on the hook for the payout. If you’re insured, the insurance company should cover part of the penalty. Concealed weapon carriers interested in this type of service should be aware that CCW Safe does not cover money judgements.

Also, advises consumers to please try not to kill anyone if at all possible.

For more on CCW Safe read here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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