Companies Accused of Greenwashing
When companies green it, they better mean it.
Gone are the days when an ad was simply called an ad.
When it comes to advertising, a name by any other name is the game these days as marketers try every which way to get their message before the eyes of consumers without blaring that what they are reading or seeing is actually an ad. Here’s a roundup of the latest terms as noted by TINA.org, Bloomberg and Digiday in recent pieces on the issue:
When companies green it, they better mean it.
“May the fourth” of distinguishing between organic content and paid advertising be with you.
See how you stack up.