RegrowAustralia
Another TINA.org reader flags another opportunistic bracelet seller seeking to cash in on the charity of others.
The American Breast Cancer Foundation was recently named to a list of America’s worst charities by The Tampa Bay Times and the Center for Investigative Reporting. The charity solicits donations for breast cancer screenings, but until recently, most of its money was spent on professional fundraising. Phyllis Wolf, the president of the American Breast Cancer Foundation, spent nearly 75 cents of every dollar raised on fundraising, much of which went to her son’s telemarketing company. According to the report:
Her son, Joseph A. Wolf, was among those who profited the most. After serving as the charity’s vice president for three years, Joseph Wolf formed a telemarketing company, Non Profit Promotions. Between 2003 and 2010, his company was paid nearly $18 million to raise donations for his mother’s charity. The relationship was not disclosed on IRS filings until 2006.
The American Breast Cancer Foundation is now under new leadership and uses community events for fundraising.
For more information on how to evaluate charities, see our article on charity scams.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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