5 Ways to Spot a Fake Review

Fake reviews flood the Internet. By some accounts, as many as one in three reviews posted online are bogus, placed there by someone paid to either praise one product or disparage another. Amazon, for its part, is fighting back. After suing several websites selling positive reviews, the country’s largest online retailer has filed a lawsuit against writers, alleging they were selling glowing reviews for products they hadn’t even tried and demanding that these hired guns cease their masquerade. Meanwhile, for the increasing number of consumers who look to online reviews when making purchasing decisions, here are five red flags associated with fake reviews on the World Wide Web:

Find more of our coverage on fake online reviews here.