Companies Accused of Greenwashing
When companies green it, they better mean it.
The walking dead are all the rage these days, and not just in hit television shows. These 15 actors’ heirs sold the licenses to their images so that they could endorse products from beyond the grave. Some did it for charity, but others? You have to wonder. Did Audrey Hepburn really love the Gap? Did Freddie Mercury really love Cup Noodles? Who can say for sure?
When companies green it, they better mean it.
Bottled-water brands mislead consumers who want to “do their part” and recycle, class-action lawsuits allege.
Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.