LeafFilter Gutter Guard: ‘Keeps You Off the Ladder’
Gutter cleaning is dirty and annoying. So is deceptive marketing.
When Amazon says Cyber Monday shoppers can “take an extra 30%* off any book,” it doesn’t mean any book. As the lengthy terms and conditions reveal, the promotion caps savings at $10, meaning only books that cost less than $34 are eligible for the full 30 percent markdown. Books like “Vanity Fair 100 Years: From the Jazz Age to Our Age,” which sells for around $40 on Amazon, may be marked down $10 but that equates to less than 30 percent of the original price (in the case of the Vanity Fair book, it’s more like 25 percent off). Additionally, the promotion, which began on Thanksgiving and ends early Tuesday, excludes Kindle eBooks, Audible AudioBooks, Book Rentals and Amazon Gift Cards.
All of which led a TINA.org reader to comment in an email, “(T)here are literally millions of books that you cannot get 30 percent off of, making a joke of the statement ‘any book.’”
Find more of our coverage on Cyber Monday here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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