Discover The Power of Fragrance With The New LYNX Fine Fragrance Collection.
Using humor and an unexpected twist, Lynx’s “Robbery” commercial highlights the allure of the brand’s new fragrance.
In October 2019, a class-action lawsuit was filed against Traeger Pellet Grills for allegedly falsely advertising that its wood pellets are a specific type of wood when, according to the complaint, the company uses a different type of wood and adds flavoring oils to them. For example, plaintiffs claim that the “Hickory BBQ Wood Pellets” are actually a less expensive wood with hickory-flavored oil added to them and the “Mesquite BBQ Wood Pellets” are also a less expensive wood with mesquite-flavored oil added to them. (Yates et al v. Traeger Pellet Grills, LLC, Case No. 19-cv-723, D. UT.)
Using humor and an unexpected twist, Lynx’s “Robbery” commercial highlights the allure of the brand’s new fragrance.
Alice Kantor, Bloomberg
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