Ad Alert

Whiteside Machine Company

North Carolina company's homepage gets a makeover following FTC inquiry into made in the USA claims.

Ad Alert

Whiteside Machine Company

One of the following statements adorned the homepage of North Carolina-based Whiteside Machine Company’s website last August. The other is what the site says now, after the FTC opened and closed an inquiry into the company’s made in the USA claims. (Hint: They’re in chronological order.)

The FTC said in a recent closing letter to the company, “although Whiteside performs some manufacturing functions in the United States, many of its products contain significant imported components.”

Not to bore you to death with bureaucratic terminology — that will be our one and only router pun for the evening — but for a product to be marketed as “Made in the U.S.A.,” the FTC’s Made in USA standard requires that it be “all or virtually all ” made here. Anything less just isn’t groovy with the FTC (sorry, we couldn’t help ourselves).

Find more of our coverage on made in the USA claims here.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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