Know Your Nopalea: What is the True Cost of this Wellness Drink?

These ads for Nopalea by TriVita claim that this “wellness drink” will help reduce inflammation and rid you of pain. Such claims probably run afoul of FDA laws. Nopalea touts the benefits of anti-inflammatory and antioxidant compounds called betalains and bioflavonoids, but far from being rare or special, these compounds can be found in many fruits and vegatables as part of a balanced diet. Nopalea’s website advertises a “free” bottle, but ordering it will sign you up for a subscription in which each bottle costs $39.99.