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Motion Picture Association of America

Consumer Basics

Motion Picture Association of America

The Motion Picture Association of America (MPAA) is a trade association comprised of six well-known Hollywood studios – Walt Disney, Sony, Paramount, 20th Century Fox, Universal, and Warner Brothers. Like…

The Children’s Advertising Review Unit (CARU)

The Children’s Advertising Review Unit (CARU)

The Children’s Advertising Review Unit (CARU), a unit of the Advertising Self-Regulatory Council, is the advertising industry’s primary self-regulatory organization responsible for monitoring ad content – across all media channels…

The First Amendment and Political Speech

Consumer Basics

The First Amendment and Political Speech

Political speech is considered the most protected form of expression.

The First Amendment and Commercial Speech

Consumer Basics

The First Amendment and Commercial Speech

When the government can restrict commercial speech.

Who Can You Complain to at the Federal Level?

Consumer Basics

Who Can You Complain to at the Federal Level?

A topic-by-topic list of federal agencies that deal with deceptive advertising.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Is That Ad Deceptive?

Consumer Basics

Is That Ad Deceptive?

A three-part test can help answer that question.

Small Claims Court

Consumer Basics

Small Claims Court

Duped by a false ad? You might consider filing a lawsuit in Small Claims Court.

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

Service Contracts and Extended Warranties

Service Contracts and Extended Warranties

Is it worth it to pay extra for that extended warranty?

Infomercials

Infomercials

What to know before you bite on that revolutionary infomercial product.

Guarantees

Guarantees

Watch out for loopholes in those guarantees.

Rebates

Rebates

Rebates are often unredeemed.