The Fine Print – Read It Consumer Basics The Fine Print – Read It What the ad giveth, the fine print is not supposed to taketh away.
Advertising Self-Regulatory Council Consumer Basics Advertising Self-Regulatory Council The Advertising Self-Regulatory Council (ASRC) (formerly known as the National Advertising Review Council) is a self-regulatory agency that was formed in 1971 by the American Advertising Federation, the American Association…
Federal Trade Commission Consumer Basics Federal Trade Commission The Federal Trade Commission (FTC), which was created in 1914, is a federal agency that is tasked with promoting consumer protection. One of the central ways it does this is…
Environmental Protection Agency Consumer Basics Environmental Protection Agency The U.S. Environmental Protection Agency (EPA), which was formed in 1970, is an agency of the U.S. federal government tasked with protecting human health and the environment. It does this,…
The First Amendment and Political Speech Consumer Basics The First Amendment and Political Speech Political speech is considered the most protected form of expression.
The First Amendment and Commercial Speech Consumer Basics The First Amendment and Commercial Speech When the government can restrict commercial speech.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Is That Ad Deceptive? Consumer Basics Is That Ad Deceptive? A three-part test can help answer that question.
Small Claims Court Consumer Basics Small Claims Court Duped by a false ad? You might consider filing a lawsuit in Small Claims Court.
Engagement Marketing Consumer Basics Engagement Marketing How companies get us to engage and form a relationship with the brand or product they are selling.