‘Advergames’: how games platform Roblox became a corporate marketing playground

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‘Advergames’: how games platform Roblox became a corporate marketing playground

Callum Bains, THe Guardian

Warner Brothers & PewDiePie Not Game to Disclose Influencer Marketing

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Warner Brothers & PewDiePie Not Game to Disclose Influencer Marketing

MADISON, CONN.  Oct. 31, 2017 –Last November Warner Bros. entered into a final consent order with the FTC to settle charges related to a 2014 influencer marketing campaign for its Lord of…

Roblox Jumps on Plan to Introduce Immersive Ads in Games

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Roblox Jumps on Plan to Introduce Immersive Ads in Games

Cecilia , Bloomberg

Patriot Games: The Great ‘Made in USA’ Illusion

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Patriot Games: The Great ‘Made in USA’ Illusion

Sara Bongiorni, Consumers Digest

Companies Try to Sell Videogaming as the Next Big Advertising Channel

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Companies Try to Sell Videogaming as the Next Big Advertising Channel

Katie Deighton, The Wall Street Journal

Ad Watchdog TINA.org Reports “Kidfluencer” Ryan ToysReview to FTC

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Ad Watchdog TINA.org Reports “Kidfluencer” Ryan ToysReview to FTC

MADISON, CONN. September 4, 2019– An investigation by truthinadvertising.org (TINA.org) has found that popular “kidfluencer” YouTube channel, Ryan ToysReview, is deceiving millions of preschoolers, who, in their early stages of…

The Roblox Metaverse is Deceiving Consumers According to TINA.org Investigation

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The Roblox Metaverse is Deceiving Consumers According to TINA.org Investigation

MADISON, CONN. April 18, 2022 – With more than 50 million daily users, approximately half of which are children aged 13 and under, the online gameplay and creation platform Roblox…

Investigation by truthinadvertising.org Reveals Eight Things You Should Know About Vemma

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Investigation by truthinadvertising.org Reveals Eight Things You Should Know About Vemma

MADISON, CT, July 10, 2013 — Vemma Nutrition Company promises it will “transform lives through ultra premium products and a generous compensation plan.” The Scottsdale, Ariz.-based company, which touts that…

Ryan’s World Star Ryan Kaji, 8, Named Highest-Earning YouTuber for the Second Year in a Row

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Ryan’s World Star Ryan Kaji, 8, Named Highest-Earning YouTuber for the Second Year in a Row

Jen Juneau, People

TINA.org Refers Publisher Agora to FTC for Enforcement Action; Investigation Reveals Deception & Dark Patterns

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TINA.org Refers Publisher Agora to FTC for Enforcement Action; Investigation Reveals Deception & Dark Patterns

MADISON, CONN. June 21, 2021 – Despite a $2 million settlement with the Federal Trade Commission in February 2021, publishing giant Monument & Cathedral Holdings, better known as Agora, and…

Goop Settles Over Vaginal Eggs Health Claims

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Goop Settles Over Vaginal Eggs Health Claims

Anna Werner, CBS News

How Ryan Kaji Became the Most Popular 10-Year-Old in the World

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How Ryan Kaji Became the Most Popular 10-Year-Old in the World

Belinda Luscombe, Time

Gwyneth Paltrow’s Goop Settles Vaginal Eggs Claims

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Gwyneth Paltrow’s Goop Settles Vaginal Eggs Claims

Soo Youn (article), Linsey Davis (video), ABC News

Ad Watchdog Launches Its Own Campaign

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Ad Watchdog Launches Its Own Campaign

“The truth’s not always easy, but in advertising, it’s the law,” says truthinadvertising.org (TINA.org) MADISON, Conn., March 24, 2014— Non-profit advertising watchdog truthinadvertising.org (TINA.org) today launched its first national advertising campaign,…

Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform

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Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform

Marty Swant & Alexander Lee, Digiday

Roblox Accused of Deceptive Marketing In Complaint to FTC

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Roblox Accused of Deceptive Marketing In Complaint to FTC

Ad Age

As student debt becomes a cultural touchstone, brands look to profit

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As student debt becomes a cultural touchstone, brands look to profit

Paige Vickers, NBC News

Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids

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Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids

Sarah Perez, TechCrunch

Ad Watchdog Calls Out Broadcast Networks for Airing Deceptive Ads

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Ad Watchdog Calls Out Broadcast Networks for Airing Deceptive Ads

TINA.org Urges Better Screening MADISON, CONN., January 19, 2016 – Consumer advocacy organization, truthinadvertising.org (TINA.org), has put major broadcast networks on notice regarding deceptive advertising. The ad watchdog alerted ABC,…

POPULAR YOUTUBE TOY REVIEWER WHO’S JUST A KID UNDER SCRUTINY FOR ‘DECEPTIVE ADVERTISING’

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POPULAR YOUTUBE TOY REVIEWER WHO’S JUST A KID UNDER SCRUTINY FOR ‘DECEPTIVE ADVERTISING’

AdAge