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Infomercials

Resources

Infomercials

What to know before you bite on that revolutionary infomercial product.

The Children’s Advertising Review Unit (CARU)

Resources

The Children’s Advertising Review Unit (CARU)

The Children’s Advertising Review Unit (CARU), a unit of the Advertising Self-Regulatory Council, is the advertising industry’s primary self-regulatory organization responsible for monitoring ad content – across all media channels…

Is That Ad Deceptive?

Consumer Basics

Is That Ad Deceptive?

A three-part test can help answer that question.

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

Recording Industry Association of America

Consumer Basics

Recording Industry Association of America

The Recording Industry Association of America (RIAA) is a trade organization that supports and promotes major music companies. The RIAA’s main function is to protect the rights of artists and…

The Subliminal Ad