Puffery – A Marketer’s Right To Lie Blog Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
TINA.org Hits Up the Marketing Conference Circuit Blog TINA.org Hits Up the Marketing Conference Circuit TINA.org hits the road to keep current on marketing trends and promote truthful advertising.
Vemma’s Version: Business Foolishness in the Extreme Blog Vemma’s Version: Business Foolishness in the Extreme Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…
Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Blog Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Not all of the puffed-up claims in this TV ad can be defended as puffery.
Advertising Attorneys, These Ads Are for You Blog Advertising Attorneys, These Ads Are for You While these ads can be appreciated by all, they may strike a chord with ad lawyers.