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Truth is Not Always a Defense

Consumer Basics

Truth is Not Always a Defense

The truth is bigger than the sum of an ad’s parts.

You say tomato, I say false advertising?

Consumer News

You say tomato, I say false advertising?

V8 says its tomato-based juice is 100 percent vegetable. But aren’t tomatoes fruits?

KIND Snack Bars

Class Action

KIND Snack Bars

August 2015: These actions were transferred to a New York court to be heard with other similar lawsuits. Click here to learn more about the case. (In Re KIND LLC…

Brookside Dark Chocolates with Fruits

Class Action

Brookside Dark Chocolates with Fruits

Allegations: Falsely marketing that products contain “no artificial flavors”

Nature’s Path Foods Frosted Wildberry Acai Toaster Pastry

Class Action

Nature’s Path Foods Frosted Wildberry Acai Toaster Pastry

In May 2019, a class-action lawsuit was filed against Nature’s Path Foods USA Inc. for allegedly misleadingly advertising that its Frosted Wildberry Acai Toaster Pastries contain more acai berries than…

Nabisco Newton Cookies

Class Action

Nabisco Newton Cookies

May 2015: The Ninth Circuit Court of Appeals affirmed the district court’s dismissal of the case. October 2013: The named plaintiff filed a Notice of Appeal regarding the dismissal. September…

Healing Noni

Ad Alert

Healing Noni

Another noni juice manufacturer draws the ire of the FDA.

Tropicana

Ad Alert

Tropicana

Tropicana claimed in a television ad that “if you want the world’s best fruit and vegetable juice, look in the cooler” as a shelf collapsed to reveal a presumably more-stable…

CATrends: Products Marketed as Containing No Preservatives

Consumer News

CATrends: Products Marketed as Containing No Preservatives

Class-action lawsuits target preservative-free claims.

Lunch Buddies Yellow Cling Diced Peaches

Class Action

Lunch Buddies Yellow Cling Diced Peaches

Allegations: Misleadingly marketing products as “Yellow Cling Diced Peaches In 100% Fruit Juice”

Black Forest Juicy Burst

Class Action

Black Forest Juicy Burst

Allegations: Falsely marketing products as “Naturally Flavored” and “Made With Real Fruit Juice” when they contain an artificial flavoring ingredient

Del Monte

Class Action

Del Monte

June 2013: This case was consolidated with a related case, Kosta v. Del Monte Corp. April 2013: A class-action lawsuit was filed against Del Monte Corp. for deceptively labeling and…

Bolthouse Farms Green Goodness

Class Action

Bolthouse Farms Green Goodness

Allegations: Falsely marketing the product as a healthy and natural “100% Fruit Juice Smoothie” when it contains harmful synthetic chemicals

CVS Aftersun Aloe Vera Moisturizing Gel

Class Action

CVS Aftersun Aloe Vera Moisturizing Gel

March 2020: The Seventh Circuit Court of Appeals affirmed the district court’s decision to grant summary judgment in favor of the companies. April 2019: A federal judge granted judgment in…

Frosted Strawberry Pop-Tarts

Class Action

Frosted Strawberry Pop-Tarts

Allegations: Misleadingly marketing that the only fruit ingredient is strawberries

Juul

Ad Alert

Juul

FDA zeros in on e-cigarette company’s marketing of flavors and their appeal to youth in an effort to curb underage use.

Truly Hard Seltzers

Class Action

Truly Hard Seltzers

Allegations: Beverages do not contain the characterizing fruit flavoring ingredients indicated on the label

Earth Balance Olive Oil Buttery Spread

Class Action

Earth Balance Olive Oil Buttery Spread

Allegations: Misleadingly marketing spreads as being made with olive oil when the ingredients list reveals they are made using a vegetable blend that contains more palm fruit, canola, and safflower…

7Up Agrees to Stop Making Antioxidant Claims