Secret ‘Aluminum Free’ Deodorant Ad Alert Secret ‘Aluminum Free’ Deodorant Why is Secret making a big deal out of something that is true of all deodorants?
Lume Deodorant’s ‘Aluminum-Free,’ ‘Clinically Proven’ Odor Control Claims Ad Alert Lume Deodorant’s ‘Aluminum-Free,’ ‘Clinically Proven’ Odor Control Claims Consumers should sweat these claims.
Dove Men ‘Plant-Based Care’ Ad Alert Dove Men ‘Plant-Based Care’ Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
Tom’s of Maine’s ‘Naturally Dry’ Deodorant Ad Alert Tom’s of Maine’s ‘Naturally Dry’ Deodorant It’s the “natural” deodorant whose sole active ingredient is not natural.
Princeton Consumer Research Ad Alert Princeton Consumer Research The bottom line? PCR works with companies to arrive at their desired results.