Listerine Total Care Mouthwash

Mary Kay’s Cruelty-Free Claims

Avon Products Cruelty-Free Lawsuit

Hain Celestial Group and JĀSÖN Natural Products

Stem Cell Booster Serum with Swiss Apple Stem Cells

TruBlend Pressed Powder

Allegations: Misleadingly marketing the powder as safe when it contains unsafe per- and polyfluoroalkyl (PFAS)

Burt’s Bees Products

Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals

ColourPop Eye Makeup

Allegations: Marketing makeup as if it is safe to use when it contains ingredients that are dangerous to use near the eyes

PUR Fully Charged Mascara

Allegations: Misleadingly marketing mascara as providing “clean beauty” when it contains harmful chemicals

Renpure Hair Care Products

Allegations: Falsely marketing products as “plant-based”

Babe Lash Essential Serum

Allegations: Failing to adequately disclose that ingredients may cause severe side effects

RevitaLash

Allegations: Falsely marketing that products safely improve and enhance the appearance of eyebrows and eyelashes

Kao’s Subscriptions

Allegations: Failing to adequately disclose the terms of subscriptions

Products in Ulta Beauty’s Conscious Beauty Program

Allegations: Falsely marketing that products are made with “clean ingredients” and do not contain ingredients on Ulta’s “Made Without List” when they contain numerous ingredients on the list