Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
Sales, Bargains, Discounts Consumer Basics Sales, Bargains, Discounts Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
What Does Made in the USA Really Mean? Consumer Basics What Does Made in the USA Really Mean? When does a product truly meet the requirements for a Made in USA label?
Pyramid Scheme? The 7 Definitive Questions to Ask Consumer Basics Pyramid Scheme? The 7 Definitive Questions to Ask Know the answers to these questions to be sure that MLM isn’t a pyramid scheme.
Greenwashing Consumer Basics Greenwashing If you want to save the planet, you’re going to need to do more than rely on advertisers’ environmental claims.