Search - Truth in Advertising

L’Oréal and Maybelline Liquid Cosmetics

August 2019: Plaintiffs filed a Notice of Appeal regarding the dismissal order. July 2019: A federal judge dismissed this case concluding that the claims were preempted by federal law and…

Oil-Free Cosmetics from Maybelline and L’Oréal

Class Action

Oil-Free Cosmetics from Maybelline and L’Oréal

In December 2020, a class-action lawsuit was filed against Maybelline and L’Oréal for allegedly falsely adverting that Maybelline Fit Me Matte + Poreless foundation, Maybelline Fit Me Concealer, and L’Oréal…

L’Oréal Waterproof Mascara

Class Action

L’Oréal Waterproof Mascara

Allegations: Falsely marketing the mascara as safe when it contains substances that can be harmful to humans

Bottles of Liquid Cosmetics from L’Oréal

Class Action

Bottles of Liquid Cosmetics from L’Oréal

Allegations: Misleadingly stating the amount of product in bottles without disclosing that bottles have defective pumps that fail to dispense significant amounts

L’Oreal Collagen Products

Class Action

L’Oreal Collagen Products

Allegations: Falsely advertising that products “restore [the] skin’s cushion” and “smooth wrinkles” when collagen applied topically does not penetrate skin to provide such benefits

Various L’Oréal and Lancôme Products with SPF Protection

Class Action

Various L’Oréal and Lancôme Products with SPF Protection

Allegations: Falsely advertising that products provide protection from the sun for 24 hours

L’Oréal and Soft Sheen Hair Straighteners and Relaxers

Class Action

L’Oréal and Soft Sheen Hair Straighteners and Relaxers

Allegations: Misrepresenting products as safe when they contain chemicals that increase the risk of cancer

L’Oréal Liquid Cosmetics

Class Action

L’Oréal Liquid Cosmetics

In February 2020, a class-action lawsuit was filed against L’Oréal for allegedly deceptively marketing its liquid cosmetics without disclosing that the bottles have defective pumps that do not dispense a…

L’Oréal’s Revitalift Products

Class Action

L’Oréal’s Revitalift Products

In February 2019, a class-action lawsuit was filed against L’Oréal for allegedly misleadingly marketing that Revitalift® products will affect the structure and function of skin by making unqualified claims that…

L’Oréal Paris Cosmetics

Class Action

L’Oréal Paris Cosmetics

Allegations: Misleadingly marketing cosmetics as made in France when they are actually manufactured in the United States and Canada

Soft Sheen-Carson Optimum Salon Haircare® brand Amla Legend Rejuvenating Ritual Relaxer Kit

Class Action

Soft Sheen-Carson Optimum Salon Haircare® brand Amla Legend Rejuvenating Ritual Relaxer Kit

January 2018: The Smith case was transferred to the Southern District of Alabama to be consolidated with similar cases. (Smith v. L’Oreal USA, Inc. and Soft Sheen-Carson, LLC, Case No.…

L’Oréal Professional Hair Products

Class Action

L’Oréal Professional Hair Products

March 2014: After plaintiffs amended the complaint in January 2014, the parties reached a settlement and agreed to dismiss the lawsuit with prejudice, meaning that plaintiffs cannot refile the complaint.…

CeraVe Acne Products

Class Action

CeraVe Acne Products

Allegations: Misleadingly representing that products were safe

Dark & Lovely Hair Relaxers

Class Action

Dark & Lovely Hair Relaxers

Allegations: Failing to disclose that products contain ingredients that increase the risk of adverse health effects, including endometriosis, abnormalities in reproductive organs, and various cancers

La Roche-Posay Acne Products

Class Action

La Roche-Posay Acne Products

Allegations: Misrepresenting that products were safe when they contained, or were at risk of containing, the carcinogen benzene

CeraVe Moisturizing Lotions

Class Action

CeraVe Moisturizing Lotions

In December 2020, a class-action lawsuit was filed against CeraVe and L’Oréal for allegedly falsely advertising CeraVe moisturizing lotions as oil-free when, according to plaintiffs, they do contain oils. (Gruber…

Urban Decay Lush Lash System and Other Eyelash-Boosting Products

Class Action

Urban Decay Lush Lash System and Other Eyelash-Boosting Products

August 2014: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff and When a complaint is dismissed without prejudice,…

Lancôme’s Teint Idole Ultra 24H Foundation

Class Action

Lancôme’s Teint Idole Ultra 24H Foundation

May 2013: Plaintiffs voluntarily dismissed the lawsuit without prejudice, meaning that they can refile the complaint. We cannot determine why plaintiffs dismissed the lawsuit. April 2013: A class-action lawsuit was…

Dark & Lovely, Motions, Organica Root Stimulator, and Olive Oil Relaxer