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Marketing Tactic

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Greenwashing

Consumer Basics

Greenwashing

If you want to save the planet, you’re going to need to do more than rely on advertisers’ environmental claims.

Fairlife

Class Action

Fairlife

Allegations: Falsely marketing that the company cares for animals and uses sustainable practices

Saatva

Ad Alert

Saatva

TINA.org pulls back the covers on this company’s Made in USA marketing.

Florida Crystals Sugar Products

Class Action

Florida Crystals Sugar Products

Allegations: Falsely marketing that ingredients in the products come from farms that “Help Save the Planet,” “fight climate change,” and “build healthy soils”

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