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Advertising Self-Regulatory Council

Consumer Basics

Advertising Self-Regulatory Council

The Advertising Self-Regulatory Council (ASRC) (formerly known as the National Advertising Review Council) is a self-regulatory agency that was formed in 1971 by the American Advertising Federation, the American Association…

The Interactive Advertising Bureau

Consumer Basics

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses.  Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising…

Direct Marketing Association

Consumer Basics

Direct Marketing Association

The Direct Marketing Association (DMA) is a trade group made up of all those pesky companies we have to thank for telemarketing, spam, and junk mail, among others.  The group…

The Children’s Advertising Review Unit (CARU)

Resources

The Children’s Advertising Review Unit (CARU)

The Children’s Advertising Review Unit (CARU), a unit of the Advertising Self-Regulatory Council, is the advertising industry’s primary self-regulatory organization responsible for monitoring ad content – across all media channels…