‘Apple Cider Vinegar’ and the World of Wellness Influencers

Cautionary stories like Belle Gibson’s are not unique.

NCPW 2025: Fighting against Deceptive Marketing

If you’ve been misled by an ad, regulators want to hear from you. We do too. 

What You Should Know about LED Face Masks

TINA.org explores the divide between the marketing and the science.

Gladiators star under fire for ‘promoting brand accused of deceptively marketing body-building food supplements to kids’

Madison Burgess, Daily Mail

Alternative medicine Fans See RFK Jr. As a Hero. The Field’s Skeptics Worry.

Period Stigma and the Deceptive Marketing of Menstrual Products

How negative feelings surrounding menstruation have influenced period product marketing.

Healifeco Ionic Foot Spa

This company may need to cleanse its marketing tactics.

Good Feet Orthotics

Allegations: Falsely advertising its orthotics

2025 Deceptive Ad Trends

A closer look at what we’ll be monitoring in the new year.

Kirkland Signature Fish Oil

Allegations: Misleadingly marketing that supplements “Help[] Support a Healthy Heart”

Wonder Hoodie’s ‘Bulletproof’ Clothing

Does this company have the ammunition to support its bulletproof claims?

Dole Products

Allegations: Misleadingly marketing products as healthy

Best Reader Tips of 2024

Consumer complaints worth remembering.

Court Order Forces Prevagen to Scrub Memory-Improvement Claims

MADISON, CONN. Dec. 12, 2024— In a win for consumers, a court has ordered Quincy Bioscience to stop advertising Prevagen using memory-improvement claims. This follows a near-decade-long campaign by the…

Prevagen Scrubs Memory-Improvement Claims Following Court Order

What led up to brain supplement’s December to remember. 

The Perimenopause Gold Rush

Jessica Bennett, The Cut

Friday Plans

Getting lucky for this cheap may be harder than you think.

Most Deceptive Ads of 2024

Here were some of the worst ads TINA.org investigated this year.

CVS Health Acetaminophen PM

Allegations: Falsely marketing products as “non habit-forming”

BlueChew

Chew this over before trying this ED medication.