2024 Deceptive Ad Trends

Five deceptive ad trends to be wary of this year.

Most Deceptive Ads of 2023

Some of the worst ads TINA.org covered this year.

Worst False Ad Settlements of 2023

Class-action settlements that left consumers behind this year.

Made In Non-Stick Cookware

Allegations: Misleadingly marketing cookware as non-toxic and free from perfluorooctanoic (PFOA)

Hefty and Great Value Recycling Bags

Allegations: Misleadingly marketing products as “recycling” bags

Colgate and Tom’s of Maine Toothpastes

Allegations: Falsely advertising toothpaste tubes as recyclable

By the Numbers: Greenwashing Class-Action Lawsuits

TINA.org has tracked more than 150 lawsuits alleging greenwashing.

Etsy’s Carbon Offset Claims

Allegations: Falsely claiming that the platform completely offsets the carbon emissions from shipping

Bellabu Bear Apparel

Allegations: Falsely marketing that products are made from environmentally-friendly bamboo

CO2ZERO Program at Royal Dutch Airlines

Allegations: Falsely marketing that consumers who purchase carbon credits when buying airline tickets offset and reduce the environmental impact of flying when, in reality, purchasing credits does not negate the…

Fuel System Cleaner and Diesel Guard

Allegations: Falsely advertising the benefits fuel additives provide

Chevrolet Cruze

Allegations: Deceptively marketing vehicles as “Clean Diesel”

Connecticut AG probes recycling claims on HDPE toothpaste tubes

Steve Toloken , Plastic News

Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?

Allyson Chiu, The Washington Post

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…

Bamboo Products Sold at Kohl’s

Allegations: Falsely marketing products as bamboo and environmentally friendly

Arm & Hammer Clean Burst Laundry Detergent

Allegations: Misleadingly marketing products as environmentally friendly

Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers

TINA.org files greenwashing complaints against eco-friendly toothpaste brand.

Tom’s of Maine Toothpaste Tube Marketing

Colgate Toothpaste Tube Marketing